Microsoft's CEO Says This Makes You Better At Sales

Satya Nadella, the CEO of Microsoft, says empathy is the hardest skill to learn, and the one that matters most. In this clip, Jack and Zac break down why empathy is the single most underrated sales skill in B2B, and how it changes everything about the way you cold call, handle objections and close deals.

Most salespeople think empathy is soft. It isn't. It's the difference between a prospect hanging up in four seconds and a prospect actually telling you the truth about their situation. Empathy is what turns a cold call into a conversation, a pitch into a diagnosis, and a "not interested" into a real objection you can actually work with.

If you're learning how to sell, how to cold call, or how to build a sales career that doesn't rely on being pushy, this is the skill to start with.

Chapters

00:00:00 Welcome to the Show: The One Skill Every Salesperson Needs

00:00:36 The Microsoft CEO Quote: Why Empathy is the Hardest Skill

00:01:48 Can Empathy Be Taught: Nature vs Nurture

00:02:42 The Home Test: When Problem Solving Kills Connection

00:04:01 Beyond the Transcript: Reading Tone and Body Language

00:04:47 The Ten Out of Ten Problem: Testing Real Empathy

00:05:49 The Summary Technique: Your First Empathy Skill

00:07:49 Nooks Ad: Stop Cold Calling on Your Mobile