The Brutal Reality Of Building A Business To Sell - James Ashford

How to sell your business: James Ashford built GoProposal from a WordPress plugin and exited to Sage. This is the full story.

For founders, agency owners and accountants who want a business that runs, grows and sells without them.

James Ashford turned a pricing problem in one accountancy firm into GoProposal, software that let the most junior team member price and sell complex services in under five minutes. In this episode he answers the questions every founder types into Google at 2am: how do I know if I have a business or just a job? How do you actually sell a software company? And what happens to your mental health after the exit? He also opens up about the breakdown that followed the sale, and the inner child work that rebuilt him.

Buy his book here: https://www.amazon.co.uk/dp/1781339872?ref=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&ref_=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&social_share=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&bestFormat=true

Chapters

00:00:00 Welcome to the Show: Meet James Ashford, Serial Entrepreneur

00:03:19 The Sales Problem: Why Business Owners Can't Let Go

00:05:59 The Restaurant Analogy: How Accountants Price Like Amateurs

00:08:05 The Accountancy Breakthrough: Solving the Same Problem Over and Over

00:14:01 The Four Grand Launch: Building a SaaS Business on WordPress

00:16:32 The Waiting List Strategy: 100 Customers in 30 Days

00:19:54 The Shock and Awe Pack: Customer Retention Through Physical Gifts