AI is killing your marketing (one way to fix) w/ Gila Shapiro

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords, expose "copy thinking" and "copy pasting" with AI, and give the founder POV trick that ends executive copy fights forever.

If you've ever been asked to "elevate enterprise synergies," this one's for you.

More from this episode

The two words that should disqualify any marketer from giving copy feedback (hint: rhymes with "synergy")

Why having a frying pan doesn't make you a chef — and writing copy doesn't make you a copywriter

The "shout pineapple" school of copywriting

Why B2B brands are scared of being unfollowed — and why that's why nobody clicks

The dinner party test that kills 90% of corporate jargon on contact

The difference between "copy thinking" and "copy pasting" (and why one of these kills your career in 18 months)

Gila's reverse-engineering trick for ending founder vs. marketer copy fights forever

Why making your boss happy and making your customer click are two completely different jobs

The brutally honest reason most messaging processes are broken — and the only fix that actually works