Strategy over fluffy jargon w/ Crystal Crouch

Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product management is harder than PMM (fight us), and how being hyper-organized means her 9-year-old has never eaten a frozen chicken nugget.

If you've ever wondered whether to charge hourly or by project, or why your messaging doc is just an expensive PDF no one reads, this episode will either inspire you to level up or quit entirely. Either way, you win.

More from this episode...

Product marketers are demand translators, not demand creators (and why that matters)

The Oscar Mayer Wienermobile taught Crystal crisis management at 19

Why product management is 10x harder than PMM (Crystal said it, not us)

90% of company data is dirty - and that's being generous

The one question that determines if you should take a consulting client

Why Crystal's kids live by the Pomodoro method (and only have one TV)

How to use silence to negotiate like a pro (hint: treat yourself like a product)

The real reason your messaging docs are expensive paperweights

Why you should NEVER offer free consulting work (but acts of service are different)