
← We're Not Marketers18 dec 2025 · 54 min
No salary is worth your soul with Hattie the PMM
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.
More from this convo...
From BBC/Wall Street Journal features to being treated like a child at work
Why PMMs are architects while marketers are just painting pretty walls
The day respect disappeared: "The minute my name hit their payroll"
How to build your $100K consultancy while keeping your day job
Why companies pay consultants 3X more for the same PMM work
The "becoming vs. doing" trap that keeps PMMs broke
Money limiting beliefs: Why you won't send the invoice
The strategic visibility system that changes everything
Why your framework knowledge means nothing without becoming
How to extract value from companies that don't value you