How Women Athletes Are Taking Back Ownership of the Game

Party people, actor, producer and entrepreneur Gillian Anderson and former New Zealand captain and Crux Football founder Bex Smith are joining the party!

Bex breaks down why women’s football can’t reach its full potential by simply copying the men’s model—and how Crux is building dedicated ownership, investment and infrastructure around the women’s game. Gillian shares why she invested in the mission, how Sex Education inspired her bestselling book Want and her G-Spot drinks, and why creating spaces for women to speak openly about desire has become part of her purpose.

Plus, Billie Jean King explains why women’s teams need their own sales and commercial operations, Abby and Julie reflect on athletes becoming owners, and the group gets into player power, financial literacy, five Coca-Colas a day—and why the G-Spot remains so hard to find.

 

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Keep the Party Going:

Want to see what Bex is building with Crux? Learn more about Crux Football and its mission to build women’s football around the women’s game, not just copy and paste the men’s model: https://www.cruxfootball.com/

Party People, Abby said it: get this book. Gillian Anderson’s Want is a collection of anonymous fantasies from women around the world — and yes, Gillian’s own is hiding in there somewhere: https://www.abramsbooks.com/product/want_9781419777301/