How This Founder "Brainwashed" Himself Into Confidence | Shadi Bakour @ PATH

How This Founder "Brainwashed" Himself Into Confidence | Shadi Bakour @ PATH21 jul50 min

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Before Shadi Bakour ever framed a message for a customer, he engineered the one he told himself. Driving Uber and waiting tables through three years of making $0, he listened to Tony Robbins on every commute. "I looked at it like I was brainwashing myself." The message worked. Today PATH Water is in more than 75,000 locations and has eliminated over 700 million single-use plastic bottles. Shadi joins Pia and Kelly for a conversation that flips the show's premise inward. For a founder whose brand lives or dies on communication, the highest-stakes communication of his career happened in his own head: the nightly journaling, the "that's so easy" reframe, the decision to go looking for struggle on purpose. Along the way he unpacks why "follow your passion" is bad advice, how a $2,000 going-away party turned into his first funding round, and why people never really buy a product… they buy who it says they are. This is a masterclass in the story you tell yourself first. In this episode:- Why Shadi treated Tony Robbins like deliberate "brainwashing" and what it did to his confidence - The reframe that got PATH off the ground: why "that's so easy" beat every expert who said it wouldn't work - How "take every meeting" turned $2,000 and a party into a funding round, a board member, and Guy Fieri - Why he'd fire an advisor before he'd skip a meeting he "wasn't ready" for - The case against following your passion (and the photography experiment that proves it) - Why people buy identity, not products and the stranger who pitched Shadi his own company until he cried - "A company can only be as big as its leader": the bottleneck rule every founder should hear Follow Well Said for new conversations on connection as a human skill. Watch on YouTube, and listen on Spotify and Apple Podcasts.