What the Flux

← What the Flux6 aug · 8 min

Diamonds Aren't Forever

Diamonds Aren't Forever6 aug8 min

In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses, and economic events - in Australia and around the world.

For today's episode, we're looking at the decline and collapse of the global diamond industry.We've seen De Beers rack up billions in losses… and lab-grown diamonds take over half the engagement ring market.

In this episode, we'll explore how a 138-year monopoly was built on a single marketing idea — and how a machine the size of a kitchen appliance is tearing it apart. Plus, what that means for the countries, the companies, and the couples caught in the middle.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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