Farming's Long-Awaited Tech Glow-Up

In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses and economic events… in Australia and around the world.

For today's episode, we're looking at AI… but not the version you're probably thinking of. We’re looking at the version that actually keeps the world fed.

In particular, how a New Zealand startup built a two-billion-dollar business by putting a GPS collar on a cow - and why that might be one of the most important tech bets of the decade.

In this episode, Brett and Justin explore why agriculture is one of the least digitised industries on earth despite feeding eight billion people, and whether the "AI in farming" dream is finally real.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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