320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD

We are releasing a special bonus episode of What The Fundraising! In this episode of What the Fundraising Podcast…

I talked to behavior scientist and author BJ Fogg, PhD. BJ is one of my biggest teachers and superheroes, he has run a lab at Stanford University for 20 years now, and for the last 10, he’s dedicated his work to behavior design.

His book Tiny Habits is a wonderful explanation of how our brains work and what small but effective techniques we can use to create habits and beat fears. His Fogg Behavior Model is perfect for fundraisers out there, it goes from allowing yourself to feel success over small victories, to taking action by tracking down your prompts and abilities.

In this conversation BJ shares SO many useful and simple hacks, I felt like I had to write them down. Plus, his approach to people is immensely human, compassionate, and positive, (just like fundraising!) You really don’t want to miss this conversation.