Why They Resonate

← Why They Resonate18 aug · 39 min

Rework in Real Time: Fixing a data-heavy keynote opener | Amanda Natividad

Rework in Real Time: Fixing a data-heavy keynote opener | Amanda Natividad18 aug39 min

Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it.

Making things harder, she was introduced onto the stage in a strange way, presenting her with a tricky decision: acknowledge it or push ahead?

Amanda is the author of the book, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web, which she coauthored with Rand Fishkin.

WATCH THE KEYNOTE PUNCH-UP:

https://youtu.be/cBRIKNYnFx4?is=X9SqqELKNjAOZwio

Learn more about Amanda at https://zeroclickmarketing.co/ and follow her at https://linkedin.com/in/amandanat

Watch the full keynote from MicroConf: https://linkedin.com/in/amandanat

*

KEEP LEARNING:

🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources

🎤 Book Jay to speak: https://jayacunzo.com/keynotes

📬 Jay's Newsletter: https://jayacunzo.com/newsletter