#74 Fear, Uncertainty, & Doubt

What is FUD: Acronym: Fear, Uncertainty, and DoubtCreated by former IBM engineer Gene Amdahl 50+ years agoAppeals to emotion rather than factVirginia Election Case Study: Redistricting ballot: over $80 million spentYes side won by less than 2 percentage pointsExit polls: many voters still uncertain what they voted onHow Both Sides Used FUD: Yes Side: Messaging: protecting democracy, stopping TrumpMisleading ballot language ruled by judgeMailers disguised as "local newspapers"No Side: Themes: ...