#75 How to Fight Back Against FUD

The 1960 Attack: Democrats ran ad: "Would you buy a used car from this man?" with Nixon's picturePurpose: attack with Fear, Uncertainty, and Doubt (FUD)1960: Fighting Emotion with Facts (Failed) Nixon focused on substance and policyRefused makeup before first televised debate, looked sweaty and uncomfortableTreated TV like radio with picturesKennedy won close electionNixon later lost California governor race and declared "last press conference"1968: Out-FUD the FUD (Success) Nixon hired Madis...