#77 The Hand Trick Great Speakers Use

The Margaret Thatcher Story: Late 1970s: Thatcher knew the election would be decided by televisionKnew she wasn't good at TVHired media advisor Gordon Reece, former TV producerReece relentlessly filmed her, reviewed footage togetherWorked on appearance, body language, and voice (from breathy/nervous to lower/commanding)Conducted private polls after appearances to adjust approachEventually got comfortable on camera and won election as Prime MinisterThe Lesson: Thatcher wasn't a naturalShe impr...