Handwritten Letters to the King: Inside the Lockwood Clothing Brand

In this gripping episode, Brad sits down with Jacob Lockwood, an energetic, patriotic, and fiercely determined former Coldstream Guard who transitioned out of the military just seven days prior after 16 years of service. Jacob shares the remarkable story behind his rapidly growing British clothing brand, Lockwood, detailing how his military training became his ultimate business education.

KEY TAKEAWAYS

Military Skills as a Business Foundation: Jacob credits his 16 years in the infantry with giving him the psychological resilience, problem-solving skills, and adaptability required to survive the daily "shock of capture" that defines running a business.

The Power of Authenticity and Content: The absolute best advice for any new or scaling business owner is to document the journey relentlessly. Authentic, unpolished content is what genuinely wins people’s hearts in an era dominated by hyper-polished AI media.

Fierce Commitment to Local Economy: Despite knowing he could increase his net profit by 35% or more by outsourcing production overseas, Jacob is unyielding in his mission to support British factories, local jobs, and tax contributions.

Trusting Your Gut Against Predators: In business, predatory investors look for struggling companies to exploit. Jacob highlights the importance of listening to your instincts and turning down bad money, even when you are facing heavy debt.

The Extreme Swings of Entrepreneurship: Within a matter of eight weeks, Jacob went from being four days away from losing his home to signing a life-changing, multi-million-pound funding deal with excellent repayment terms.

BEST MOMENTS

"I saw the Army as my career. Little did I know, actually, it was just my basic training for running this company."

"Your North Star should be like emptying the sea with a soup spoon... It’s so big that it’s almost impossible, but it keeps you driving towards it."

"The biggest brain cells you've got in your body are in your stomach. If something just feels off, then listen to it."

"Running this business is a little bit like the shock of capture... but it doesn't wear off after two days. It just constantly changes."