Finding The Whitespace

<p>The whitespace is typically discussed in terms of graphic design or art. However, I&#39;ve come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I&#39;ll discuss my thoughts on how to find &quot;whitespace&quot; and give you prime examples of other fitness companies that have done so successfully. </p><p>If this topic interests you, we have a 4 part course inside of <a href="www.microgymuniversity.com">⁠Microgym University⁠</a> that deep dives into this exact topic. </p>