The Math of Marketing: George Khachatryan on Reinforcement Learning and AI Personalization

George Khachatryan's professional evolution—from earning a doctorate in mathematics at Cornell and building early educational technology to leading management transformations at McKinsey and ultimately co-founding OfferFit—illustrates how complex quantitative principles can solve practical business challenges. Rather than relying on traditional A/B testing or static predictive models, the integration of reinforcement learning allows businesses to deploy autonomous agents that experiment and learn at the individual customer level. This mathematical shift transforms customer engagement from a manual grind into a dynamic, one-to-one interaction that continuously optimizes timing, messaging, and offers without human intervention.