Building a Successful Healthcare Marketing Campaign That Drives Patient Engagement

In this episode of Your Story, Monti Rossetti sits down with Courtney Lake, Social Media and PR Director at iFIT, to explore the latest trends in wellness marketing, fitness technology, and audience engagement.Courtney discusses how the fitness industry has evolved since COVID, including the rise of at-home workouts, hybrid fitness, connected technology, and more fluid approaches to health and wellness. She also shares how iFIT uses data, personalized content, and digital experiences to help members reach their goals, while navigating important conversations around data privacy and customer trust.The conversation also explores iFIT’s collaboration with Hearst StoryStudio, including how brand storytelling, podcasts, digital content, and access to diverse audiences can increase brand awareness and deliver stronger marketing results. Courtney explains how StoryStudio helped iFIT bring its brand to life through authentic storytelling, subject-matter expertise, and content that creates meaningful connections with consumers.Whether you work in marketing, advertising, fitness, wellness, or brand strategy, this episode offers valuable insights into building an effective marketing mix, reaching audiences across different platforms, and creating content that delivers measurable ROI.

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