Hamid Ghanadan, CEO, LINUS Consulting on Persuading the World's Most Skeptical Audiences

On Your World of Creativity, we explore how innovators, entrepreneurs, artists, scientists, and thought leaders transform ideas into impact.

Today's guest has spent three decades helping some of the world's most sophisticated science and healthcare companies answer a deceptively simple question:

How do you persuade people who pride themselves on not being persuaded?

Hamid Ghanadan is the founder and CEO of LINUS, a commercial strategy consultancy serving life science and healthcare innovators. A former biochemist turned strategist, Hamid has guided organizations including Twist Bioscience, Thermo Fisher Scientific, and 10x Genomics through product launches, market development, and growth initiatives.

His new book, Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics, challenges conventional thinking by arguing that even the most technical buying decisions are ultimately driven by psychology, empathy, and human behavior—not just data.

Hamid 's Website

Hamid on YouTube

Hamid LinkedIn: https://www.linkedin.com/in/hghanadan/

Let's explore creativity, persuasion, science, and what it takes to influence skeptical minds.

Guest Bio

Hamid Ghanadan is the Founder and CEO of LINUS, a commercial strategy consultancy focused on life sciences, healthcare, diagnostics, medical devices, and biotechnology.

Originally trained as a biochemist, Hamid became fascinated with a question that would shape his entire career: