5 Things That Make an Idea Stick

Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick.

Today, we dive into the difference between content performance and idea portability — and I offer five qualities that help an idea travel beyond its original container: immediate usefulness, a memorable handle, and oh… guess you’ll have to listen to find out the rest.

Timestamps

00:00 — Moving content vs. making ideas portable

02:07 — How the Paul Rudd example traveled

03:18 — Make it useful without the click

07:15 — Find the smallest complete version

08:51 — Make the idea applicable

10:21 — Give up control of the route

12:14 — Influence is bigger than attribution

Learn more: zeroclickmarketing.co

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