Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy.

Other sources:

AxiosSemrushProfound

Timestamps:

00:00 Reddit citations fell off a cliff. So what?

00:59 Your strategy shouldn’t depend on one platform

01:54 If your audience uses Reddit, Reddit still matters

03:10 ChatGPT citation behavior is wildly unstable

04:26 The boring winner: brand-owned websites

05:32 Build useful homes across the internet

06:36 AI visibility is a benefit of good marketing

ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands.