Zero Click Marketing

← Zero Click Marketing18 aug · 11 min

[Replay] The LinkedIn Algorithm Is Basically a Party

[Replay] The LinkedIn Algorithm Is Basically a Party18 aug11 min

LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves distribution. In this refreshed Field Note, I revisit LinkedIn’s retrieval-and-ranking system, clarify what topical consistency actually means, touch on the new “Seems like AI slop” reporting feature, and explain why the best LinkedIn strategy still looks a lot like behaving normally at a party.

Timestamps

00:00 — What’s changed since the original episode

01:05 — Retrieval vs. ranking: the “two algorithms” caveat

01:28 — Why topical consistency still matters

02:20 — LinkedIn’s new “Seems like AI slop” reporting feature

03:20 — Stop chasing algorithm hacks; become understandable

05:02 — How LinkedIn’s retrieval and ranking stages work

06:20 — Why LinkedIn is like a party

10:03 — The real LinkedIn strategy: predictable relevance

Learn more: zeroclickmarketing.co

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