Episode 159: Why Most Nonprofit Press Releases Fail—and How to Actually Earn Media Coverage

<p>Your press release is not getting picked up because it&#39;s written for you, not for the journalist.</p><p><br></p><p>In this episode of A Modern Nonprofit Podcast, Tosha Anderson talks with Mickie Kennedy, founder of eReleases, about what actually makes a nonprofit press release work. They cover the story arc journalists want to see, how to pitch local media with no budget, why your quotes are probably too safe, and how to turn earned media into a tool for donor retention and staff morale.</p><p><br></p><p>Practical, direct, and full of real examples. A must-listen for any nonprofit leader who has sent a press release into the void and heard nothing back.</p><p><br></p><p>Connect With Mickie Kennedy</p><p>🌐 Website: ⁠⁠<a href="https://www.ereleases.com/causewire/ " target="_blank" rel="noopener noreferer">https://www.ereleases.com/causewire/ </a></p><p>💼 LinkedIn: ⁠⁠⁠<a href="https://www.linkedin.com/in/publicity/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/publicity/</a></p><p>Follow Us Online 🌐 Website: ⁠⁠<a href="https://www.thecharitycfo.com⁠⁠" target="_blank" rel="noopener noreferer">www.thecharitycfo.com⁠⁠</a> 📸 Instagram: @thecharitycfo 📘 Facebook:⁠⁠ /thecharitycfo⁠⁠ 💼 LinkedIn: ⁠⁠⁠ / the-charity-cfo⁠⁠ ⁠ Get the nonprofit finance insights your org needs: <a href="https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1" target="_blank" rel="noopener noreferer">https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1</a>Download The Charity CFO Financial Blueprint: <a href="https://go.thecharitycfo.com/financial-blueprint" target="_blank" rel="noopener noreferer">https://go.thecharitycfo.com/financial-blueprint</a></p>