A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)

<p>Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?</p><p><br></p><p>Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.</p><p><br></p><p>A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.</p><p><br></p><p>In today&#39;s competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it&#39;s the way your product or service is perceived by your target audience. </p><p><br></p><p>A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.</p><p><br></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Slice Design Company website <a href="⁠⁠https://slicedesign.co.uk⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour</p>