← A Slice Of - Packaging Design6 Mar · 6 min
A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
<p>Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?</p><p><br></p><p>Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.</p><p><br></p><p>A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.</p><p><br></p><p>In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience. </p><p><br></p><p>A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.</p><p><br></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="https://www.linkedin.com/in/alangilbody/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/alangilbody/</a></p><p>Slice Design Company website <a href="https://slicedesign.co.uk" target="_blank" rel="ugc noopener noreferrer">https://slicedesign.co.uk</a></p><p><br></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour</p>
podlinkr.com/en/a-slice-of-packaging-design/3404396902429406
For a poster or slide.