How to Win More Insurance Business Before the First Sales Meeting with Tom Sutter

<p>Are you creating content that gives prospects a reason to remember you before they ever need your insurance expertise? In this episode, Tom Sutter of OneDigital is back to talk about the power of authenticity, service, leadership, and consistently showing up online. Tom breaks down how a post about returning dry-cleaner hangers helped demonstrate his attention to small details and ultimately influenced a CEO’s decision, how another LinkedIn interaction opened the door to a company with 500 employees, and how a Cal’s Angels connection turned into a BOR opportunity after seeing what Tom actually does online. Get ready to look at your content, your profile, and your next sales conversation through a very different lens.</p><p><br></p><p><strong>In this Episode, You Will Learn</strong></p><ul><li><p>How an ordinary dry-cleaner habit became unexpected sales content.</p></li><li><p>How a CEO’s LinkedIn research influenced his decision to do business with Tom.</p></li><li><p>Why people may consume your content without ever liking or commenting.</p></li><li><p>How a LinkedIn relationship opened the door to an opportunity with a 500-employee company.</p></li><li><p>The BOR opportunity that came through a Cal’s Angels connection.</p></li><li><p>How Tom’s unpolished whiteboard videos and profile build credibility with prospects.</p></li><li><p>How Tom’s leadership philosophy evolved through his work with Cal’s Angels.</p></li><li><p>Why Tom changed from wanting to be the “insurance king” to leading with empathy.</p></li><li><p>How Tom thinks about protecting the businesses he serves.</p></li><li><p>The question that guides Tom’s approach to new prospects.</p></li></ul><p><br></p><p><strong>Resources + Links</strong></p><p>Learn more about Tom Sutter <a href="https://www.calsangels.org/team/tom-sutter"><u>HERE</u></a></p><p>Learn more about Cal’s Angels <a href="https://www.calsangels.org/"><u>HERE</u></a></p><p>Accelerate your insurance sales -<a href="https://completegameu.com/request-a-call"><u> schedule a discovery call here</u></a> </p><p><br></p><p><strong>Follow</strong></p><p>Follow Andy Neary on LinkedIn for more insurance sales strategies and high-performance insights. - <a href="https://www.linkedin.com/in/andyneary"><u>https://www.linkedin.com/in/andyneary</u></a></p><p>Learn more about Complete Game Consulting:<a href="https://completegameconsulting.com"><u>https://completegameconsulting.com</u></a></p><p>Follow Tom Sutter: <a href="https://www.linkedi