Episode 408: The Numbers Game of 100 Touches

The Number Nobody Tells You About Voiceover Marketing

I need to have a real conversation with you. Not a comfortable one. Not a motivational poster kind of conversation.

A lot of you are working really hard and wondering why it is not translating into bookings. You are auditioning, posting, emailing, doing the things, and it feels like nothing is moving. And instead of looking at the actual math and data of this business, you are starting to wonder if maybe you are just not good enough.

You are good enough. That is not the problem. The problem is the number.

Here Is the Number Industry veterans who have been in this business for decades are now saying that the old standard of 20 marketing touches a day is dead. That number used to be considered ambitious. A serious effort. The bar is now 100.

100 touches a day between auditions and direct marketing outreach if you want to compete at a serious level in today's market.

I know how that sounds. But I would rather you hear it from me now than spend another year wondering why 20 is not cutting it.

What a Touch Actually Is A touch is not a finished, polished, custom audition every single time. A touch is any meaningful point of contact within the industry. An audition submitted, a LinkedIn connection request sent, a follow-up email, a comment on a piece of content, a pitch email, a check-in with a producer you worked with six months ago. All of it counts.

The Three Reasons Most Voice Actors Never Get Close to 100 The first is perfection paralysis. You spend so much time crafting the perfect audition, agonizing over every take, re-recording 17 times, and then you submit three auditions instead of 10 because you spent 30 minutes on each one. A solid, confident, well-directed audition submitted today beats a perfect audition submitted next week every single time. Done is better than perfect in a volume business. Full stop.

The second is confusing being busy with doing the work. Being in voiceover Facebook groups is not a touch. Watching tutorials is not a touch. Reorganizing your recording space is not a touch. All of those things have value but none of them move the needle the way actual outreach does. You can feel very busy and be making very little contact with the people who actually hire you.

The third is not tracking anything. If you are not writing down what you sent, who you sent it to, when you sent it, what subject lines you used, whether they responded, you have no idea what is working. Tracking