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Is spec work overrated or underrated, with X&O co-founders | Agencies on Record

Is spec work overrated or underrated, with X&O co-founders | Agencies on Record24 sep11 min

X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's full conversation with the duo in the first episode of Agencies on Record, a new quarterly podcast from Ad Age.

Don't miss the full conversation with Brett Banker and Eric Segal