Story & Culture & Experience: Why 80% of Businesses Are Running on Broken

Your brand has a story. The question is whether it's true. Most businesses think they have a culture. They have a summer picnic. They have a mission statement on the wall. They have a boss who reads leadership books and then shows up late on Mondays. That's not culture. That's a fairy tale with fluorescent lighting. In this episode, Ryan Chute and the Torbay brothers sit down with Wizard of Ads partner Ray Seggern, author of the forthcoming book Story & Culture & Experience: A Field G...