RETHINKING MARKETING & SALES IN REAL ESTATE

What does it take to successfully market and sell reall estate in an industry where projects can take years, markets can change quickly, and customers are making some of the biggest financial decisions of their lives? In this episode, Ubong Mathew sits down with Jennifer Ezeokoli, founder of PR SAGE AGENCY for a wide-ranging conversation about real estate, PR, Marketing, Sales, Smart Cities, Technology, and Customer Experience.

Jennifer shares some insights from her experience in PR and Marketing on what it takes to build trust, create compelling property experience, and develop brands that remain credible over the long term. The discussion focused on; The changing relationship between property, sales and customer experience; Trust and sales in Real Estate; Why aesthetics alone cannot compensate for poor quality or delayed delivery; How property-selection criteria changes between residential and commercial needs; Experiential Marketing & Commercial Property; Data, Tech, and Building Long term Reputation in the sector Our guest also mentioned as in other business, real estate is not exception, thaat trust is built through consistency, transparency, timely delivery, and the experience customers have long after the sale.

If you enjoyed this conversation, Like, subscribe, and share this episode with someone working in real estate, property development, marketing & sales.

#ahwam #themanagerssession #realestate #propertydevelopment #smartcity #leadership #africa #podcast

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