Friction-maxxing: does more effort = more value?

Mental map or GPS? Delivery or cooking at home? Scrolling or reading?

In a world of convenience, there are plenty of tools that make our lives easier. But is there a benefit to doing things the hard way?

Enter: friction-maxxing, the act of deliberately choosing slower, analogue options, in order to give daily routines more meaning, purpose and value.

So how does doing things the hard way help us? And isn't life difficult enough — who needs MORE friction?

Guests:

Kathryn Jezer-Morton

Writer and essayist

Michael Inzlicht

Professor of Psychology, University of Toronto

Credits:

Presenter/producer: Sana Qadar

Senior producer: James Bullen