The New Rules of Fitness: Community, Capacity & Consumer Behavior

Fitness consumer behavior is changing, from when people work out to why they choose a studio, how much variety they want and what keeps them coming back. Ivy Wu, VP of Global Marketplace at ClassPass, joins All Things Fitness and Wellness to unpack the data and trends fitness operators should be watching. We explore the continued rise of community-driven fitness, the shift toward workouts as a social experience, and how operators can evolve their programming without losing what made their bra...