The Era Of Rage Bait Marketing Has Begun

In 2025, the Oxford English Dictionary word of the year was rage bait. Yes, I know that’s two words. It's defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.” Today we’re going to talk about how luxury brands are using rage bait today to get ahead of the curve.

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