Why is personal branding so popular right now?

<p>Why has personal branding become such a dominant conversation?</p><p>I don’t think it’s simply because LinkedIn grew or everyone wants to become an influencer. I think it reflects a deeper change in where we place our trust.</p><p>In this episode, I explore why the strongest personal brands aren’t built through logos, taglines or perfectly optimised content. They’re built by making your thinking visible, expressing a real point of view and giving people the chance to understand your judgment over time.</p>