Paywall Strategy: How 2 Paywalls Tripled Trial Starts

<p>Join the App Founders Community:</p><p><a href="https://appfounders.co/" target="_blank" rel="noopener noreferer">https://appfounders.co/</a></p><p>What happens when you show users 2 paywalls instead of 1?</p><p>In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.</p><p>You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe.</p><p>I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in.</p><p>You’ll learn:</p><p>✅ Why 2 paywalls can outperform 1</p><p>✅ How the first and second paywalls were structured</p><p>✅ Why social proof matters on your paywall</p><p>✅ How paywall views can impact revenue</p><p>✅ The 8 paywall views benchmark for diminishing returns</p><p>✅ How to think about paywall strategy and user psychology</p><p>If you&#39;re working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding.</p><p>🚀 Need help growing your app?</p><p>App Masters: </p><p><a href="https://www.appmasters.com" target="_blank" rel="ugc noopener noreferrer">https://www.appmasters.com</a></p><p>You can also watch this video here: </p><p><a href="https://youtu.be/hs_hZS__hvA" target="_blank" rel="noopener noreferer">https://youtu.be/hs_hZS__hvA</a></p><p>*********************************************</p><p>SPONSORS</p><p>The app growth playbook is changing fast.</p><p>AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.</p><p>Download it free from the link below: </p><p><a href="https://bit.ly/4uvoHGM" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4uvoHGM</a></p><p>*********************************************</p><p>Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. </p><p>Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. </p><p>Learn more:</p>