
← Art & Science of Complex Sales25 sep · 9 min
AI in Sales, Sales Tools & Timeless Fundamentals | 3 Questions with Dave Kurlan
<p>Where does AI actually add value in sales, and which fundamentals still matter no matter how much technology changes?</p><p>Dave Kurlan joins Paul Fuller for 3 Questions from The Art & Science of Complex Sales to share his perspective on AI in sales, the tools he relies on, and the fundamentals that continue to drive strong sales performance.</p><p>Dave explains why AI is most useful for research and efficiency rather than replacing the salesperson, why prospecting and a clear sales process still matter, and why consultative selling is becoming even more important.</p><p>The conversation also explores how AI can support sales management and why practicing the fundamentals can still give salespeople an advantage.</p><p><br></p><p>Chapters:</p><p>00:00 Introduction01:22 Where AI is best used in sales03:22 The sales tool Dave could not do without04:43 Using AI to improve sales efficiency05:38 Why prospecting and sales process still matter06:00 Why consultative selling matters more than ever07:37 How to connect with Dave Kurlan</p><p></p><p><strong>About Dave Kurlan:</strong></p><p>Dave Kurlan is a top-rated speaker, best selling author, radio show host, successful entrepreneur and sales development industry pioneer. He was inducted into the Sales & Marketing Hall of Fame in 2012.Dave was the founder and CEO of Objective Management Group, Inc. (OMG), the industry leader in sales assessments and sales team evaluations and named the Top Sales Assessment Tool 11 times. </p><p>Dave is currently the CEO of Kurlan & Associates, Inc., an international sales consulting firm he founded in 1986, specializing in sales team development. He possesses 40 years of experience in all facets of sales development, including consulting, training, coaching, recruiting, systems, processes, and metrics.</p><p>Dave has been a top-rated speaker at Inc. Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference, the Sales 2.0 Conference, Inbound, and the Gazelles/Fortune Sales & Marketing Summit.</p><p>He has been the focus of dozens of interviews online, on radio, television and in print, including World Business Review, Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. Dave has been a columnist at Top Sales Magazine since 2011.</p><p>He is the author of Mindless Selling and the best-seller, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about