
← Art & Science of Complex Sales17 sep · 42 min
How to Win More Sales on Purpose | Jeff Bajorek
<p>Why do some sales teams win consistently while others seem to rely on timing, experience, and luck?</p><p>Jeff Bajorek, Owner at Parabola Consulting, joins Paul Fuller to explore why sales teams need to understand what actually drives their success.</p><p>Jeff explains how to identify the habits behind top performance, understand why your best customers choose you, and turn those insights into repeatable behaviors that help teams win more intentionally.</p><p>The conversation also covers why doing more is no longer enough, why principles matter more than constantly changing tactics, and how customer insight can help teams become more specific about what actually works.</p><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction03:09 How Jeff got into sales<br>07:32 Why mentorship matters in sales23:07 Why sales teams need to know why they win<br>25:14 Making successful sales behaviors repeatable<br>28:30 Turning top-performer habits into a process<br>30:52 Why sales tactics come and go<br>37:09 Why your best customers can tell you why you win<br>38:18 How to win more sales on purpose</p>