Is Xero's Payroll Award-Worthy? Debating the Luca Awards Shortlist | Ask the Accountant #203

<p>Fresh from a bustling Accountex North in Manchester, Aaron and Johann share their full debrief, discussing whether event fatigue is hitting the industry.</p><p>The main event, however, is the breaking news from the world of accounting tech. First, they analyse the 2026 Luca Awards finalists, category by category, debating contenders for AI Innovation and Emerging App of the Year.</p><p>Then, they tackle the Apron pricing controversy. Following listener comments about a 400% price hike, Johann reveals his firm&#39;s new strategy: moving high-volume clients back to Dext. The hosts analyse whether Apron&#39;s push for a full ecosystem justifies the cost, especially as native bookkeeping software improves its own data capture features. This is a must-listen for any accountant or bookkeeper re-evaluating their tech stack and budget in response to market changes.</p><p>Listen now on your favourite podcast platform.</p><p><br></p><p>00:00 Accountex Recap &amp; Apology Corner</p><p>02:05 The &#39;Gridwalk&#39; &amp; Upcoming Content</p><p>03:00 Luca Awards 2026 Shortlist Reaction</p><p>04:36 Community Comments: The Apron Price Uproar</p><p>05:19 Our New Strategy: Moving Clients to Dext</p><p>07:31 Does Apron&#39;s Ecosystem Justify the Cost?</p><p>08:00 Was Accountex Quieter This Year?</p><p>09:16 Event Fatigue &amp; The Shrinking Data Capture Market</p><p>10:35 Luca Awards: Emerging App of the Year</p>