A Masterclass in SME Supply Chains with Russell Gibbons, Co-Founder Huds and Toke Pty Ltd.

Listen in to get an amazing insight into how one family has gone taken an idea from start-up to international business in just 10 years. Huds & Toke is a pet food company based on the Sunshine Coast, with a great story to tell.

Co-founder Russell Gibbons provides a masterclass on the keys to building vertically integrated businesses with complex omni-channels pathways to market. This is a must-listen episode for ALL business managers. It’s a great insight into taking an idea and a market opportunity to a successful business.

Podcast host James Scotland does a fascinating deep dive into the business with Russell. They discuss:

• The market opportunity, and the owner’s clear-eyed ability to verbalise the target market segment: both domestically and in the U.S.

• An insight into the global pet food market and how Huds & Toke adds value to the target sector.

• Innovative ways to create and build a brand that accurately reflects the values of the business – including a creative and surprising approach to deciding on a company name (it’s a magical and heart-warming story)

• How to make a husband-and-wife team work as a strong management team, and how to make building a business a lifestyle.

• The decision protocols around the selection of channels to market that suit the business and adds value (including an amazing story of Krispy Kreme dog treats)

• How not to be blinded by ‘dazzling lights’ and ‘big opportunities’ that aren’t as good as they initially seem.

• The keys to creating a vertically integrated business from regional Australia

• The constant challenge of cashflow, including an excellent approach to using debt collection as a way to create strong relationships with customers.

• The challenge of sustainable product packaging