Don’t Just Go for It: Mara Smith on Research, Credibility and Building in a New Industry

Send us Fan Mail SUMMARY Entrepreneurship celebrates action, but Mara Smith makes a strong case for something less glamorous: do the work before you make the leap. After 16 years outside the traditional workforce, she entered the spirits industry with no tequila experience and built Inspiro Tequila through deep research, deliberate credibility building, disciplined growth, and an unwillingness to accept a product that was merely good enough. SHOW NOTES Strategic Focus What does it take to ent...