When Growth Breaks the Model: Deanna Woodroffe on Choosing Better Care Over More Patients

Send us Fan Mail What happens when growing your business makes it harder to deliver the work you built the company to do? Deanna Woodroffe explains why Vibrant Health of Colorado moved from an insurance based practice serving roughly 7,000 patients to a direct primary care model capped at 1,000, and how that difficult decision changed patient care, provider burnout, and her relationship with the business itself. SHOW NOTES Growth is usually treated as evidence that a business is working, but ...