
← Badass Women in Business11 aug · 52 min
Turning Fandom Into Revenue Without Losing the Brand with Veronica Hart
Turning Fandom Into Revenue Without Losing the Brand with Veronica Hart
Send us Fan Mail Growth in entertainment is no longer just about getting attention; it is about turning emotional connection into live experiences, licensing, merchandise, sports, and global partnerships without diluting what people loved in the first place. Veronica Hart, Chief Growth Officer of RWS Global, unpacks how leaders can build new revenue streams, protect brand integrity, and create momentum in complex markets while making sure women are not waiting for permission to claim their se...