445: 9 Meta Ads Mistakes Gyms Make (And It Costs Them Tens of Thousands of Dollars)

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now:

https://www.youtube.com/watch?v=uMPx7b3_LOA

Your ads aren't failing because of your audience.

They're failing because of nine fixable mistakes most gym owners don't even know they're making.

And the agencies running those ads may not be telling you.

You are probably paying your agency to do things that should never be their job. Strategy. Budget. Offer. Reporting. At $800 to $1,500 a month, they're a vendor built for execution, not decisions. The gyms spending the same money on ads but getting far better results have figured out where the line is.

Mike sold his own ad agency two years ago after working with over 4,000 gyms worldwide. What he saw from the inside is exactly what most gym owners are still getting wrong on the outside.

In this episode you'll learn:

- Why hiring your agency for strategy, offer, and budget decisions is the first mistake that costs you the most

- What "target ignorant" means and how to set a customer acquisition cost target that's actually tied to your numbers

- How to track per-ad performance across leads, booked appointments, shows, and closed sales instead of total campaign results

- Why the ad with the most leads is often not the ad you should be scaling