
← Behind the Business with Michelle Toh27 aug · 49 min
Canva's 'biggest shift': AI, design and the future of work
Joining us this week is Cameron Adams, co-founder and Chief Product Officer of Canva — the company that has simplified online design and become one of the world’s fastest-growing tech platforms.
What began in 2013 has grown into Australia’s most valuable private tech company, valued at as much as $40 billion and backed by investors including former Disney CEO Bob Iger.
Canva has transformed how people create everything from presentations and social posts to party invitations — taking a once-gatekept industry and making design accessible to more than 265 million people each month. The company has crossed billions of dollars in annual revenue and is now doubling down on AI as it enters its next phase of growth.
In this conversation, we dive into:
00:00: Introduction
01:30: From law school to design and entrepreneurship
07:28: Cameron’s early entrepreneurial instincts
03:10: Choosing passion over a traditional career path
04:17: What Google Wave taught Cameron about product development
07:00: Story of building Fluent and its failure
08:52: The connections that brought Canva’s co-founders together
09:46: Why Cameron initially turned down the opportunity to join Canva