Poppi to PepsiCo: Building a $2B soda brand the industry couldn't ignore

Joining us this week is Poppi co-founder Allison Ellsworth, who takes us behind the rise of one of America's fastest-growing beverage brands — from a kitchen counter experiment to a nearly $2 billion acquisition by PepsiCo.

In this conversation, we dive into:

00:00 Introduction

01:15: Growing up in a household of entrepreneurs, gaining confidence as a dancer and working cleaning bathrooms

03:28: Starting Poppi inside Allison's kitchen

05:11: The trial-and-error process

06:26: Allison's previous life working in oil and gas

07:31: Starting to sell at farmer's markets and being discovered by Whole Foods

08:49: Going all in— the truth behind the "overnight success,” including at one point almost losing their home and selling both cars

12:44: Product breakthrough after Allison's co-founder husband snuck sugar in

15:04: Pitching on "Shark Tank" while nine months pregnant

23:16: The rebranding and relaunch as Poppi