Ep. 5 - Storyblok // Joyful Headless

<p>In this episode of <em>Behind the Campaign</em>, Andi Robinson talks with <b>Dominik Angerer</b>, CEO of <b>Storyblok</b>, about the <b>Joyful Headless c</b>ampaign—a rebrand designed to show how content management can be joyful instead of frustrating.</p><p>Dominik explains how customer feedback inspired the concept, how Storyblok balances the needs of both marketers and developers, and the ways AI is transforming everyday workflows inside the CMS. From major branding overhauls to creative activations, this episode explores how a clear identity shift can drive results and reshape perception.</p><p>Perfect for marketers, developers, and anyone curious about the intersection of <b>content strategy, branding, and technology</b>.</p><p>Want to see the video version? Check out the <em>Behind the Campaig</em>n <a href="https://youtube.com/playlist?list=PLaajZbxJ5DlxsLdAXnrcY6ViM4eepduDF&amp;si=TPPegXlBZTn-0vlR" rel="noopener noreferrer nofollow">playlist on YouTube</a>. </p> <p>For more about Hijinx Marketing, visit our <a href="https://hijinxmarketing.com/" rel="noopener noreferrer nofollow">website</a>. </p>