How to Build A Cult Fashion Brand: The Rise of Our Legacy with Our Legacy's Oliver Saunders

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Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades.

This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real.

We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make.

Our Legacy: https://www.instagram.com/ourlegacy/