How to Build a Watch Brand People Actually Remember | Eddie Johnson

What does it really take to build a watch brand that stands out?

In this episode of Bling Talks, Anthony Haddad sits down with Eddie Johnson, founder and designer of Verdure Watches, to talk about originality, custom watch design, entrepreneurship, technology, relationships, and what it takes to build a memorable luxury brand.

Eddie shares the thinking behind Verdure Watches and his approach to creating pieces with their own identity rather than simply following what already exists in the market.

One of the most interesting parts of the conversation is Eddie’s move into personalized, one-of-one watches through the Radour Atelier. The process starts with getting to know the customer—their journey, accomplishments, personality, and story—and using those details as inspiration for a watch created specifically for them.

Anthony and Eddie also discuss the business side of building a watch company, including marketing, networking, AI, future collaborations, and why reputation and relationships can make such a difference in the jewelry industry.

Eddie also shares his interest in bringing the worlds of watches and automobiles together through future collaborations with dealerships, manufacturers, and other luxury brands.

In This EpisodeBuilding an independent watch brandDeveloping an original design identityCreating personalized one-of-one watchesTurning a customer’s story into part of the designMarketing and growing a watch businessUsing AI and technology to streamline business operationsWhy relationships matter in the jewelry industryThe importance of reputation and integrityBuilding a strong professional networkPotential collaborations between watches and the automotive worldAdvice for entrepreneurs entering jewelry and luxury goods

Chapters00:00 — Meet Eddie Johnson of Verdure Watches

04:54 — The Journey of Building a Watch Brand

09:27 — Embracing Technology and AI in Business

13:49 — The Creative Process Behind Watchmaking

18:12 — Business Strategies and Networking