What’s In, What’s Out: The Book Marketing Edition

Every so often, book marketing needs a good cleanout. So in this episode, we’re doing our own book marketing “In & Out” list—the strategies, habits, and author expectations we’re happily carrying forward, and the ones we think need to be shown the door. And yes, we have opinions. Out: stuffing keywords everywhere they’ll fit. Trying to show up on every social media platform because someone told you that you “have to.” Obsessing over follower counts that look impressive but don’t necessari...