The Race to the Bottom: Why Competing on Price Never Ends Well

<p>Competing on price might win you a job today, but it can cost you your business tomorrow.</p><p><br></p><p>In this episode of **Books &amp; The Biz**, Dan and Rich discuss the race to the bottom after seeing competitors slash prices to win work. They explore why discounting is rarely a long-term strategy, the hidden costs of competing on price, and how businesses can stand out by delivering value instead of becoming just another commodity.</p><p><br></p><p>If your only competitive advantage is being the cheapest, this conversation is one you won't want to miss.<span class="ql-cursor"></span></p>